At the end of March, the idea of gathering local authors to help promote each other’s work and introduce ourselves to readers and bookstores in our neighborhoods struck me. While book releases garner attention, it’s difficult to continue that promotion. There are many months between one book release and the next. How does one keep that ball rolling?

Authors today not only have to craft their next book, they must continue marketing themselves nearly nonstop. Not many have a publicist behind them, even if they are with a major publisher. The bulk of the work resides with the writer. It’s exhausting and not exactly a natural act for those who are introverted, or bad at faking otherwise. Operating off the theory of strength in numbers, the goal of the L.A.L.A. Society is to make the introduction of authors to readers much easier and organic. Having events centered around a topic more than a tome opens the calendar. Having more than one author, preferably in different genres, helps broaden the appeal, and removes some of the pressure.

The L.A.L.A. Society welcomes authors, aspiring writers, avid readers, those who keep meaning to read more and local booksellers. We should all get to know each other better.

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